$708K+ raised from 41,000+ fans giving back to date.

Noah Kahan
The Great Divide Tour
Fundraising Program

$708K+ raised from 41,000+ fans giving back to date.

Here's how the stadium tour goes even bigger.

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Overview

A turnkey, comprehensive fundraising strategy for The Great Divide Tour.

Propeller enables a comprehensive, light lift fundraising strategy for Noah Kahan's 2026 tour that combines fan engagement with charitable impact for The Busyhead Project.

Key Objectives:

  • Generate one-time and sustainable recurring donations through premium fan experiences
  • Build an engaged community around The Busyhead Project
  • Promote the tour and The Great Divide album simultaneously
01 — Flyaway Sweepstakes

Fans donate for a chance to win a trip to see Noah on The Great Divide Tour.

Historically, Noah's flyaway campaigns on Propeller have raised $425K+ to date for The Busyhead Project from 24,000+ fans.

Fans donate for a chance to win a trip — flights, hotel, premium tickets, and a rare experience like a side-stage viewing.

One flyaway sweepstakes for The Great Divide Tour drives fundraising, fan engagement, first party fan data, and album/tour promotion simultaneously via paid social.

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Propeller handles everything — airfare, hotel, paid media, legal compliance, and prize fulfillment.

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After entering, one-time donors are offered a monthly membership, converting sweepstakes fans into recurring supporters.

Proposed 2026 Flyaway — The Great Divide Tour
July 10–11
Win a trip to see Noah Kahan at Fenway Park
Boston, MA
For Approval

Also: Bonnaroo — June 14, Manchester, TN · Sidestage activation

Noah Kahan × Red Sox Foundation — Win a Pair of Tickets in Boston
Red Sox Foundation × Busyhead Project — Boston 2025
Win an All-Inclusive Trip to See Noah Kahan at Out of the Blue Festival 2026 in Mexico
Out of the Blue Festival 2026 — Mexico Flyaway
Noah Kahan portrait

Turning every show into a moment for mental health.

02 — In-Venue Upgrades

Fans take action at the show to win a nightly prize.

Two tours have raised $282K+ from 17,000+ fans at the show.

In-venue jumbotron screen — Win a Ticket Upgrade Tonight, Text NOAH to 99126
In-venue IMAG screens — The Busyhead Project

At each tour stop, a call to action is displayed on the IMAG screens during the changeover, giving fans the option to donate to The Busyhead Project on-site for a chance to win a nightly prize.

Propeller designs all screens and signage and fulfills the tickets — Team Noah just makes sure the video is played.

  • Nightly prize: Ticket upgrade or signed setlist
  • Boost promo via: IMAG video from Noah, Know Before You Go emails and signage at The Busyhead Project Village
  • Recurring donors: One-time donors are followed up w/ a monthly member opportunity
For Approval: One pair of tickets per city set aside for nightly in-venue prize
2024 Tour
$215,919 Raised
14,209 Donations
2023 Tour (24 dates)
$66,313 Raised
6,790 Donations
03 — Monthly Members

Every one-time donor becomes a potential monthly supporter.

One-time donors through sweepstakes and in-venue upgrades are given an opportunity to give monthly.

Active monthly members earn bonus points — unlocking flyaway sweepstakes entries, impact updates, and rewards that keep them engaged long after the show.

For Approval: Review Propeller Membership Pages Member Landing Page → Member Dashboard →
Membership Landing Page Preview
Busyhead Membership Landing Page
Noah Kahan
04 — Monthly Member Rewards

All recurring monthly members earn points to enter flyaway sweepstakes and redeem other rewards.

Members accrue points with every active month — redeemable for flyaway entries and other exclusive rewards. It's the engine that keeps fans giving between tours.

For Approval: One pair of tickets per date set aside as monthly member rewards

Next Steps

  • 1 Review and approve flyaway sweepstakes for Boston (Fenway Park)
  • 2 Approve in-venue upgrades
  • 3 Review and approve Propeller membership pages (home page and member dashboard)
  • 4 Approve ticket rewards for monthly donor program
  • 5 Schedule any necessary creative deliverables (Noah video for in-venue, signed vinyl, etc.)